Viveat Susan Pinto And Arundhuti Dasgupta

Stories by Viveat Susan Pinto And Arundhuti Dasgupta

McDonald's goes healthy; cuts salt, oil and fats in menu

McDonald's goes healthy; cuts salt, oil and fats in menu

Rediff.com   4 Apr 2018

Oil content in mayonnaise slashed by 40 per cent, milk used in ice-creams 96 per cent fat-free, all wraps made of whole grain.

Is there hope yet for young classical performers?

Is there hope yet for young classical performers?

Rediff.com   31 Mar 2018

Stories about the harrowing experiences of young artistes are common lore.

Young India can make us a $4 trillion economy

Young India can make us a $4 trillion economy

Rediff.com   27 Mar 2018

India on track to be third largest consumer economy by 2025.

Facebook data leak leaves Indian digital advertisers jittery

Facebook data leak leaves Indian digital advertisers jittery

Rediff.com   26 Mar 2018

India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com   21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Rediff.com   14 Mar 2018

Bisleri International to launch a fizzy mango drink called Fonzo in April

The colour of inclusion

The colour of inclusion

Rediff.com   2 Mar 2018

Inclusion has never been a straight road and stories from ancient cultures show it has always been a struggle to accord equal status to all genders and species, says Arundhuti Dasgupta.

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Rediff.com   26 Feb 2018

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.

FMCG giants carry the battle to Ramdev's Patanjali

FMCG giants carry the battle to Ramdev's Patanjali

Rediff.com   23 Feb 2018

Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.

Why leaders shouldn't be scared of revolts

Why leaders shouldn't be scared of revolts

Rediff.com   17 Feb 2018

'Through his conversation with Yama, Nachiketa helped society grapple with a bunch of knotty issues, just as many of the ongoing conflicts could do today,' says Arundhuti Dasgupta.

No Indian brand among top 100 in the Brand Finance list

No Indian brand among top 100 in the Brand Finance list

Rediff.com   5 Feb 2018

Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).

Ranjan Kapur: End of an era at O&M

Ranjan Kapur: End of an era at O&M

Rediff.com   29 Jan 2018

An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994

Why Procter & Gamble put India on backburner

Why Procter & Gamble put India on backburner

Rediff.com   15 Dec 2017

With India contributing only 2% to its revenues, the multinational is focusing more on key markets like the US and China.

Pandey brothers, 1st Asians to receive Cannes lifetime award

Pandey brothers, 1st Asians to receive Cannes lifetime award

Rediff.com   14 Dec 2017

The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.

Why ad world was waiting for Virat-Anushka wedding

Why ad world was waiting for Virat-Anushka wedding

Rediff.com   12 Dec 2017

'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'

Ad spend: India would move up to 7th position by 2022

Ad spend: India would move up to 7th position by 2022

Rediff.com   11 Dec 2017

Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years

GST: New pain points have emerged for FMCG companies

GST: New pain points have emerged for FMCG companies

Rediff.com   5 Dec 2017

From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges

When Gods lose their immunity...

When Gods lose their immunity...

Rediff.com   2 Dec 2017

'There are several stories in the Mahabharata where kings drunk on their power are banished to hell.' 'The story of Krishna and Kamsa is a case in point and the Ramayana, at its very core, is a story about Rama's victory over an arrogant Ravana,' says Arundhuti Dasgupta.

Safety concerns over Maggi noodles back to haunt Nestle

Safety concerns over Maggi noodles back to haunt Nestle

Rediff.com   30 Nov 2017

This time food regulators found excess presence of ash content in Maggi

The Demons of Fake News

The Demons of Fake News

Rediff.com   22 Nov 2017

Fake news, much like the golden deer in the Ramayana, is leading the world into chaos, says Arundhuti Dasgupta.